1. Introducing CORE Foods

CORE Foods specializes in plant-based snack bars crafted from organic whole food ingredients, offering nutritious and convenient snacking options. With a commitment to functional health benefits, CORE Foods' products cater to consumers seeking fresh, on-the-go snacks that align with their wellness goals.

2. Project Objectives

CORE Foods approached Mediafy Communications seeking to elevate their brand visibility and media presence, particularly for the launch of their new line of Keto snack bars. Disappointed by previous agencies' inconsistent media coverage, CORE Foods aimed to make a significant impact with their new product introduction. Mediafy collaborated closely with CORE Foods' marketing team to develop a comprehensive PR strategy that included earned media opportunities, celebrity seeding, and influencer gifting.

3. Description of the Service

Mediafy's partnership with CORE Foods extended beyond the initial product launch, evolving into a long-term collaboration spanning over two years. Throughout this period, Mediafy capitalized on every relevant media opportunity, securing extensive coverage for CORE Foods across prestigious outlets such as Forbes, Shape, Men's Journal, Women's Health Magazine, Best Products, and PopSugar, among others. The campaigns focused on highlighting CORE Foods' commitment to health-conscious snacking and the unique benefits of their products, generating over one billion earned media impressions during the partnership.

4. Reporting the Results

The collaboration with Mediafy yielded remarkable outcomes:

• Year 1: Secured 1,662,727,057 media impressions, saving CORE Foods an estimated $15,380,225.28 in ad spend.

• Year 2: Increased media impressions to 2,523,604,080, saving $23,343,337.74 in ad spend.

• Continued client satisfaction and trust, evidenced by CORE Foods' Marketing VP testimonial highlighting Mediafy's unparalleled media relationships and consistent delivery of impactful coverage.

"Working with Mediafy has been amazing," said CORE Foods' Marketing VP. "I'm constantly impressed with the amount of earned media coverage and opportunities they secure. Their contacts and relationships with media rival those of much larger and more expensive agencies I've worked with."

Mediafy's strategic approach not only amplified CORE Foods' brand presence but also delivered substantial cost savings compared to traditional advertising methods. This success solidified Mediafy's role as a trusted partner in CORE Foods' marketing strategy, ensuring continued growth and visibility in the competitive health food industry.